2003 - Cape Town
About "public market" and "internal market"
In November 2003, the SIGNIS Assembly of delegates took place in Cape Town. It was a good opportunity to organize in conjunction with it a Radio workshop and the first seminar for Catholic TV/Producers. In fact, the main purpose of the seminar was to listen to the participants, to see what kind of services were to be set up for the benefit of such a diversity of Catholic televisions and production centres.
Was there anything in common between CRTN (production and distribution of programmes based in Germany), Kuangchi Program Service (Jesuit production centre in Taiwan), the Hong Kong Diocesan Audiovisual Centre, the Centro Televisivo Vaticano (with a worldwide distribution of exclusive coverage of Vatican events), Maryknoll (USA), Frank Frost Productions (USA), EWTN (USA), Albert Street Productions (Australia), Metanoia (South Africa), KRO (Netherlands), Nova-T (Capuchin production centre in Torino, Italy), the Audiovisual Centre in Lebanon and the Polish Video Studio of Gdansk (former production centre of Solidarnosc)?
The first step was to know each other. Part of the meeting was devoted to sharing information. Then came some proposals. In the conclusions, we read : 'The SIGNIS strategy for production and distribution has two objectives: to reach the public market and to reach the internal Catholic market. To reach the public market a professional marketing strategy must be applied. SIGNIS is studying the possibility of creating a sales office, a catalogue of the best productions and to develop the presence of Catholic producers in TV markets. For the internal market, the promotion of the SIGNIS brand and producing in multimedia format should be encouraged.'
